Challenge
Make the iconic brand more visible and less exchangeable. The café that is not only loved for its quality food and drinks but also its warm and friendly character should have a logo and branding showing this.
Rebranding
Brief
The Franchise Council of Australia (FCA) reached out to request a fresh-up of their logo. While overall, the elements were liked, they felt it looked scattered and outdated.
old logo
Challenge
With the FCA being a well-known nationwide organisation and supporting its members nationwide, the redesign should maintain overall familiarity while also ensuring scalability.
Ideation
To get to the core of FCA, we developed several variations to find the perfect match.
Revision
Simplicity wins! After deciding on the simplest version, logo fonts and colours were refined further.
Solution
The new logo for the Franchise Council of Australia is clean and comes across as a unit rather than a collage of different elements. Due to its scalability, it can be used for a wide range of situations - from large to small.
Brief
Create a branding and logo that reflects the café’s heritage and unique atmosphere.
old logo
Challenge
Make the iconic brand more visible and less exchangeable. The café that is not only loved for its quality food and drinks but also its warm and friendly character should have a logo and branding showing this.
Research
For this personal project, I visited the café several times. The warm and welcoming friendliness of the staff and high-quality cuisine with an elegant touch make this place a mixture of visiting friends and a fancy getaway.
Ideation
I developed several routes to finding the best option to reflect the café’s heritage, friendly atmosphere and high-class food.
Revision
After defining the strongest route, I refined it further to carve out the café’s unique personality that its customers love.
before
after
Solution
The branding is now easier to recognise and reflects the café’s character. The typography is unique, and the incorporated sassafras leaf does not only refer to the name but to the green and leafy backyard as well. The colours are warm and friendly and symbolise the café’s personality.
